NLP: 'remember' vs. 'do not forget'

Back in the mid-90's, I worked in retail during the day as I went to college at night. More specifically it was a haute couture boutique. There were a fair share of the celebrities who passed through those doors. I recall Russell Wong (first Asian actor to star in a prime-time series, The Vanishing Son), Patrick Stewart (X-Men movies' Prof. X & Star Trek's Capt. Jean-Luc Picard), Betty Buckley (TV Eight is Enough and Broadway play, Cats) and Ric Ocasek (lead singer of The Cars).

Anyway, I digress...at this boutique, there was a salesman who taught me this little gem...he called it positive thinking...later I found out it's more along the lines of NLP (Neuro-Linguistic Programming).

Instead of saying/thinking, "Don't forget to watch American Gladiators premiere"...say/think "Remember to watch American Gladiators premiere". The former, you will start thinking sooner or later, what am I supposed to forget? Compare that to the latter's, what am I supposed to remember?

So don't forget to remember to use 'remember' instead of 'don't forget' LOL